Tony Robbins

Business Mastery

Amsterdam | 16th June - 20th June 2017

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Lead Your Business Effectively, Efficiently and Profitably
to Thrive in Any Economic Time

A 5 Day Live Training Program led by Anthony Robbins
where you can expect to grow your business 30 - 100% in the next 12 months!

Devised by world-renowned business leader Anthony Robbins and developed with some of the brightest business minds in the world, The Seven Forces of Business Mastery have allowed thousands of businesses to thrive despite one of the worst economies in history.

As always, admission to Business Mastery is extremely competitive. But if you're accepted, you can expect to grow your business 30 - 100% in the next 12 months!

Apply Now

Create an Effective Business Map

Apple. Starbucks. Facebook. Tom's Shoes. What do all of these groundbreaking companies have in common?

They all thought harder about what business they were really in. They all looked deeper into what their clients really wanted. And in the end, they're all making a bigger impact on how we live in the 21st century.

What business are you really in? What do your clients really want-whether they know it or not? What's your legacy?

Constant Strategic Innovation

Innovation doesn't have to be glamorous. It doesn't require a "nano" prefix, a "tech" suffix or-for that matter-a standing room only press conference. Every day, in every industry?from coffee to unmentionables?companies are innovating in the most important way possible: They're taking the road less traveled directly to success.

World-Class Strategic Marketing

Tony Robbins and internet marketing legend Frank Kern take a jeweler through the paces of making a so-so offer truly great.

Sales Mastery Systems

Every sales starts with a conversation. Is your messaging relevant and persuasive to your ideal client? Grow your sales with great messaging - based on these Force 4 secrets from marketing master John Carlton.

The Power of Legal and Financial Analysis

Do you have blind spots? Of course, we all do. The key is to reduce your vulnerability by constantly learning AND by taking the right steps to protect yourself. For Force 5 peace of mind, implement these 7 Legal Analysis Tips from Robbins Research International CEO Sam Georges.

Optimisation and Maximisation

What are the small changes you can make today that will have a major impact on your sales, revenues and profits tomorrow? Success leaves clues, so we examined the optimization moves of McDonalds and UPS. See the infographic for ideas on how to optimize your operations.

Raving Fan Customers

How do you get raving fan customers? We went straight to the source to find out. Watch our webcast with Robert Richman of Zappos for recommendations on how engage not only your customers, but your employees, as raving fans of your brand.

Note that this schedule is a guide only and may vary.

"I’ve designed this program to inspire, educate and unite you and your team to meet the challenges of economic change and reinvent yourself in a dynamic marketplace."

To create infinite growth the whole game is about Anticipation

A million reasons to spend 5 days learning how to maximise your business

Learn Tony Robbins' strategies working alongside
some of the brightest business minds in the world

Keith J. Cunningham

Speaker, Author, Businessman & Entrepreneur

Regarded as one of the foremost authorities on financing, investing, negotiating and business strategies Keith Cunningham is a successful Texas entrepreneur with more than 40 years’ experience, who has launched numerous highly profitable businesses, negotiated hundreds of million-dollar-plus deals, and has raised and structured more than $1 billion of financing for his business ventures.

Interestingly, Keith is the inspiration for Robert Kiyosaki’s book “Rich Dad, Poor Dad”.

“In a word; EFFECTIVE. Keith's teachings are immediately impactful and full of insight. Anyone who spends five minutes with him realises this. I highly recommend him!”
Charles A. Lewis, Vice President, Business Development at The Castle Group,LLC

“Keith gives you the skills and tools to achieve the success in your business that most seminars and speakers only talk about – You learn from a master that teaches what he experienced. If you want to be GREAT you can’t afford not spending time with Keith.”
Nicolai Moltke-Leth, Denmark

Scott Klososky

Multiple startup CEO, author, founding partner of FPOV (Future Point of View)

Recently ranked among the Top 10 Social Technology Speakers, Scott is a thought leader who specialises in helping leaders see the world in new ways. He has used innovation, velocity, and future vision to build his own companies, and to advise clients. He was founder and CEO of, an early producer of online media, which he sold for $115 million.

“I have recently had the privilege of attending Business Mastery, in Melbourne. Scott's presentation raised our awareness of the importance of technology in business and its rapid expansion means that we need to embrace technology or be left behind. He provided us with practical tools that can be applied immediately on how to use technology to move a business forward. I am always humbled when I have the honour to meet with amazing people who have such a depth of knowledge in their area and yet such a willingness to freely share their message. Thank you Scott.”
Roz Bishop, Roz Bishop & Associates

David Meerman Scott

Real time Sales and Marketing Strategist

Our always-on, web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott.

“The highest rated presenter at our Fortune Small Business magazine ‘Sales and Marketing Summit’ – in front of hundreds of our nation’s top mid-market CEOs and executives—David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilise the Web 2.0 revolution to drive business to their companies.”
- Verne Harnish, CEO, Gazelles Inc., Fortune Conference Group

“PwC recently hosted a series of events for Australian Non-Executive Directors with David Meerman Scott. The feedback we received from the Directors was outstanding. Through the use of case studies, stories, and research findings, David managed to cut through the hyperbole and present a compelling picture of real-time communication and the implications for business. Thank you for an amazing session that is already inspiring change.”
Bruce Morgan, Chairman, PwC Australia

Jay Abraham

Listed by Forbes as one of the top 5 executive coaches in the USA

Founder & CEO of The Abraham Group, Jay is recognised as one of the world’s most successful and impactful marketing strategists, business innovators, entrepreneurial advisors/mentors, and masters of “revenue and performance enhancement and acceleration.” He has spent the last 25 years solving problems and significantly increasing the bottom lines for over 10,000 clients in more than 400 industries worldwide.

“Jay is a genius. He’s a very, very special man. He’s the one who taught me to fall in love with my customers – not my products and services.”
Tony Robbins, Entrepreneur, author, peak performance strategist

“Jay Abraham is one of the greatest business and marketing minds I’ve ever known.”
Stephen R. Covey, Legendary Business Guru


The best opportunity to save and maximise the synergy between you, your business team and leaders.

  • Full program includes:

    • Entry to Tony Robbins’ Full 5-day Event.
    • The Time of your Life Audio Program
    • Six Online Strategy Sessions: Learn the latest tools and strategies from Tony Robbins & other business/ marketing experts in these online teleseminars.
    • Six individual RPM coaching sessions (30 min. each): Personal coaching from a trained Robbins' elite coach on Tony's proprietary Rapid Planning Method.
    • 100% $1 Million Satisfaction Guarantee *

    Call our Tony Robbins team at +44 203 141 7790

    Group Discounts Available

About Tony Robbins

Tony Robbins has coached and counselled Fortune 500 CEOs, members of two royal families, members of Parliament, and a former United States president. His clients have paid him more than one million dollars a year for his business coaching services.

For three decades, he has served as a key advisor to renowned world and business leaders. He has an unrivalled ability to distil complex strategies into simple and powerful models that can be applied immediately to produce measurable, lasting results.

An honoured business strategists:

  • One of the "Top 50 Business Intellectuals in the world" - Accenture
  • One of the "Top 200 Business Guru" - Harvard Business Press
  • One of the "Top Six Business Leaders in the World" - American Express
  • A Top 100 Celebrity- Forbes

Are You Ready to Lead Your Business
to a Place Beyond Business- As-Usual?

If you know anything about Tony Robbins, if you have had any experience with him or his programs, you know one thing above all else; he delivers.

His 5 day, application-only event, Business Mastery, is coming to London, 2016. Using state-of-the-art strategies and access to some of the most renowned business leaders of our time, you will immerse yourself in solutions for lasting and inspiring business results.

Would you invest 5 days to finally take control of YOUR business?

What People Are Saying

  • Tony Robbins ranks as one of the "Top 50 Business Intellectuals in the World."
    Accenture's Institute for Strategic Change

  • Tony Robbins ranks among the "Top 200 Business Gurus."
    Harvard Business School Press

  • "The high priest of human potential. The world can’t get enough of Tony Robbins."
    The New York Times

  • Tony Robbins named one of the top 6 advisors to help clients take their business to the next level.
    American Express

  • "My listings are up 266 percent, and I've tripled my sales volume. All this in 90 days!"
    Kelli Rogan, Realtor, ReMax, Duluth, Georgia

  • "Tony has truly delivered on ALL his promises and exceeded even my wildest expectations.

    Matthew Januszek, Partner, Escape Fitness, Equipment LTD

  • "I’ve attended all of Tony's events and the passion, vitality, focus, and determination
    it has given me in my business is beyond amazing!"

    Marc Enlow, CEO Enlow & Associates

  • "Just one idea taken from Business Mastery has led to 60% of all new clients taking our new added services for a fee. Much like Tony's previous work,
    Business Mastery is a revolutionary look at business."

    Gary Valkenburg, CEO Superior Service

  • "After implementing just one strategy from Business Mastery, my monthly revenue doubled in 3 days. I'm ecstatic about applying everything else I've learned! If you're looking for results,
    Tony Robbins will deliver!"

    T'ai Erasmus, CFT, Professional Fitness Coaching Systems

  • "The ideas and strategies we learned from Business Mastery are really paying off.
    Did someone say there was a recession?"

    Jeff Theriault, Owner, Theriault Financial

100% $1 Million Satisfaction Guarantee

If, after attending the first full day of Business Mastery, you believe the program won't provide you with ways where you will save or increase your revenue by $1,000,000, just let us know. Turn in your manual and materials and we will send you a refund for the Business Mastery event.
*Conditions apply

Apply Now

Event Details

Event Dates

16th June to 20th June 2017

Event Times

Friday to Tuesday - 9:00 am to 11:00 pm

The times above for the seminar are approximate times only. Tony is committed to the highest standard of presentation and insists that all material is covered, therefore, the schedule may vary.


Thursday 15th June - 5:00 pm to 7:00 pm
Friday 16th June - 7:30 am to 9:00 am
Location: Foyer outside Hall 5


Download Here


RAI Amsterdam
Europaplein 22
1078 GZ Amsterdam


Please dress in comfortable, casual clothing. Bring along a sweater or a jacket each day as the temperature in the auditorium can fluctuate.

Important Items to Bring


  • Pen
  • Warm jacket or coat
  • Some snacks as the timing for all breaks maybe irregular
  • Your own water bottle


Cameras and tape recorders of any type are not permitted inside the auditorium or in the fire walk area. Taping or recording of any session is prohibited at all times.

Official Hotel

Novotel Amsterdam City Hotel – 4 star
Europaboulevard 10, 1083 AD Amsterdam, Netherlands
Tel.: +31 20 721 9179
12 minute walk to the venue


Suggested Hotels:

Okura Hotel - 5 star
Ferdinand Bolstraat 333, 1072 LH Amsterdam, Netherlands
Tel.: +31 20 678 7111
14 minute walk to the venue

Hotel Motel One Amsterdam – 3 star
Europaboulevard 23, 1079 PC Amsterdam, Netherlands
Tel: +31 20 820 4777
6 minute walk to the venue


Parking at RAI complex is easy and affordable. The multi-storey car park is easily accessible thanks to its location right next to the A10 Highway by Exit 9 and has 3,500 spaces available. There is a fixed parking rate of €17.50 per 24 hours (Tariff 2016).

How to Get There

The Amsterdam RAI railway station is 300 metres from the RAI and has direct connection with Duivendrecht, Amsterdam Amstel, Amsterdam Zuid and Schiphol railwaystations, which are linked to the inter InterCity network. Follow the signs Amsterdam RAI when you leave the station.

Tram route 4 between the centre of Amsterdam, Amsterdam Centraal and the RAI (stop at Europaplein). From the Amstel railway station you can reach the RAI via metro 51 or bus route 65. Metro 51 also runs to Amsterdam Central Station.

Directly on approaching Amsterdam via the motorway A1, A2 or A4 and entering the ring road (A10), the RAI is indicated on the sign-boards. Amsterdam RAI is located along-side the ring road (exit 9).From the exit the route to the car parks is indicated.

Amsterdam RAI is only a 15 minute journey away from Amsterdam Schiphol Airport by car, taxi and public transport. Visit for up-to-date transport to the RAI and travel tips.

Disabled Access

There is disabled access to all areas of the venue.